The right words change everything.

Let's find yours.

Content strategy and editorial comms for sport, performance and coaching brands.

Blogs, newsletters, emails and landing pages planned, written and handled, so you can focus on running your business.

Learn more about inki

Clear, compelling writing that sounds like you.

I write for sport, performance and coaching brands who know the right words are worth investing in. I bring a critical eye, a strategy-led approach, and a slight obsession with making things as good as they can be.

Let's Talk
A person sitting with legs crossed, wearing black pants and a beige coat, holding a green notebook and gold pen. The person is seated on a carpeted floor near a wooden bench.
A woman sitting on a chair in a modern interior space, working on a laptop. The space features a brick wall with a welcoming sign, potted plants, and a minimalist sideboard with books and decorative items.

One less thing on your list.(Actually, five).

Content strategy, blogs, newsletters, emails and website copy for sport, performance and coaching brands.

Planned, written and managed by one person, so nothing's duplicated, nothing gets dropped, and it all compounds.

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What my clients say

Sport, performance and coaching brands - plus the occasional outlier with something worth saying.

“Genevieve has a real superpower: finding clarity in complexity. Hytro is full of ambitious ideas and technical concepts, yet she consistently cuts through the noise and turns abstract thinking into stories people genuinely understand and care about. Hytro would not have grown the way it has without her contribution.”
— Rich Frost, CMO of Hytro
A man wearing a black cap with the logo 'The RT Academy' and a dark sports jacket, holding a rugby ball, appears to be coaching or instructing during an outdoor rugby training session.
“Genevieve doesn’t just write, she thinks strategically about what the content needs to do — and then she delivers it. Her newsletters have grown my audience and directly supported sales.”
— Ben John, Founder of The Rugby Trainer and The Rugby Trainer Academy
“Genevieve is one of the very few people I recommend to clients without hesitation. She quickly understands what a business actually needs, adapts her approach, and takes ownership of driving the work forward. She brings structure, clarity, and a level of editorial thinking that elevates the end result.”
— Rich Frost, First Five Marketing

- Content by inki has earned coverage in The Times -

“I couldn’t recommend Genevieve highly enough if you’re looking for someone to bring a level of detail, care and strategy to your small business marketing.”
— Christie Doyle-John, Founder of Something Borrowed

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Fortnightly thoughts on content that converts, for sport, performance and coaching brands.

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